Business Administration Department - T.E.I. of Piraeus
GiMar Programme

Students who will attend this IP will become capable in answering questions like “what is at…”, “where is it…”, “what has changed here…”, “which is the best way to…”, “is there perhaps a pattern of…” and “what is this pattern…”?  By combining technologies which are believed to have applications only in earth sciences and environmental studies with any of their business/marketing programme of study, they will be able to contribute to a business success by complementing the what (to produce) and how to produce it (materials and technology), with the question of where (either to locate the business or find customers). 


The development of new technologies and communication systems (Internet, 3G mobile networks etc) affect the geographical distribution of resources.  After all, do virtual organisations without a physical presence need to acquire geographical knowledge and if so, for what purpose?


Students will be exposed on how to handle and manipulate vector maps and they will learn how to obtain, enter data and manipulate raster maps and datasets which are the more appropriate technology for their discipline and application.  The software packages MapInfo and Idrisi will be used for the purpose.  In addition, they will learn how data are collected in small structured geographical units such as the UK postcode or census enumeration district and compare and contrast this with their own national datasets. 


They will see the application of sophisticated geodemographic models with social class classifications and they will carry out a small mixed-group project using multi-criteria analysis.  Upon conclusion, they will feel comfortable that by using the tools and technologies covered in this IP, they will be able to address real-life situations when called to answer questions like “where should I open, close or locate my next store?”, “which products will suit this area?”, “how should I allocate my resources?”, “what factors can influence my store performance?” etc.


While theoretical aspects will be covered by traditional lecturing methods, particular emphasis will be given to the practical/application work which will be in the laboratories of the School of Tourism of TEI Piraeus in Spetses.  Extremely careful consideration will be given to the composition of the working groups, all of which will have an international mix; students will not be allowed to form groups with other participants from the same institution; an example ideal composition of an 8-strong group will be 2 from UK, 2 from SK and 4 from GR.  At least one member of academic staff will be available to work with each group, our target student:staff ratio is 5:1, given the significance of laboratory work.

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